Dev Log

Building an autonomous marketing platform in public. Real updates, real metrics, real problems.

10
Dev Log Entries
29
Features
62%
Complete

What We're Building

Feature status organized by functional area. Click to expand each section.

Content Generation

AI-powered content creation pipeline from research to publication

Feature Status
SEO Keyword Research
Autonomous keyword research with search volume, difficulty, and intent analysis
Complete
Topic Research & SERP Analysis
Competitor analysis and SERP reverse-engineering to guide content strategy
Complete
Content Outlining
Structured outlines based on research, SERP analysis, and brand guidelines
Complete
Article Writing
Long-form SEO content generation with brand voice enforcement
Built (Ugly)
Content Editing & Revision
Automated editing pass for quality, tone, and brand consistency
In Progress

Publishing & Distribution

Multi-channel content publishing with platform-specific optimization

Feature Status
WordPress Publishing
Autonomous WordPress publishing with media, meta tags, and internal linking
Complete
Internal Linking Engine
Automatic internal link insertion based on semantic relevance
Built
Media Processing Pipeline
Image optimization, format conversion, and platform-specific sizing
Built
Meta Tag Generation
SEO-optimized meta titles, descriptions, and Open Graph tags
Complete
Publishing Verification
Post-publish checks to verify content went live correctly
Built (Ugly)

Social Media Publishing

Multi-platform social post creation and automated distribution

Feature Status
X/Twitter Adapter
Text posts, threads, and media uploads with rate limiting
Complete
LinkedIn Adapter
Professional posts, document sharing, and article publishing
Built
Facebook Adapter
Posts and stories with aggressive rate limit handling
Built (Ugly)
Instagram Adapter
Image posts and stories with aspect ratio handling
In Progress
TikTok Adapter
Video posts with captions and music integration
Planned
Social Post Repurposing
Transform long-form content into platform-specific social posts
In Progress

Marketing Intelligence

Signal detection and competitive intelligence for proactive campaigns

Feature Status
Competitor Monitoring
Track competitor content, launches, and marketing activities
Planned
Trend Detection
Identify emerging trends in target markets and industries
Planned
SERP Change Alerts
Monitor SERP volatility and ranking changes for target keywords
Planned
Product Signal Integration
Integrate with GitHub/Jira to turn product updates into campaigns
Planned

Workflow & Orchestration

Agent coordination, task management, and human-in-the-loop workflows

Feature Status
Task System
Human-in-loop workflow for approvals, questions, and escalations
Complete
Campaign Management
Multi-channel campaign planning and execution tracking
Built
Agent Pipeline Orchestration
Sequential agent chains with error handling and retries
Complete
Queue System
Async job processing with prioritization and monitoring
Complete
Agent Logging & Debugging
Comprehensive logging of agent runs, tool calls, and errors
Complete

Configuration & Control

Brand voice, product truth, and marketing strategy configuration

Feature Status
Brand Guidelines System
Centralized brand voice, tone, and style configuration
Complete
Product Truth Management
Single source of truth for product features, positioning, and benefits
Complete
Master Strategy Document
Marketing strategy, target audience, and messaging framework
Complete
Capability System
Tool/capability registration and access control for agents
Complete

Recent Updates

Deep dives into what we're building, what broke, and what we learned.

5:42
LATEST

SEO Pipeline: From Zero to 127 Articles

How we built a fully autonomous SEO content pipeline that researches keywords, analyzes SERPs, creates outlines, writes content, and publishes to WordPress without human intervention.

Week 12 • Dec 17, 2025 1.2k views
4:18

Why Social Media Adapters Are Hard

X, LinkedIn, Facebook, Instagram, TikTok. Each platform has quirks. Here's how we built adapters that handle rate limits, media uploads, and platform-specific content without breaking.

Week 11 • Dec 10, 2025 856 views
6:15

Building Reliable AI Agents

LLMs are non-deterministic. APIs fail. Rate limits hit. Here's how we made agents reliable enough to trust with production workloads.

Week 9 • Nov 26, 2025 1.5k views
3:47

The Capability System

Agents need tools. We built a capability system that gives agents access to APIs, databases, and external services with proper access control.

Week 7 • Nov 12, 2025 673 views
4:52

The Task System: Human-in-the-Loop

Agents can't do everything. The task system lets agents ask questions, escalate decisions, and request approval. It's the bridge between autonomous and supervised AI.

Week 6 • Nov 5, 2025 921 views
5:23

WordPress Publishing Pipeline

Publishing to WordPress sounds easy. It's not. Here's how we handle media uploads, meta tags, internal linking, and publishing without breaking WordPress.

Week 5 • Oct 29, 2025 758 views
4:35

Teaching Agents Your Brand Voice

Generic AI content is obvious. Here's how we built a brand voice system that makes agent-generated content sound like it came from the founder.

Week 4 • Oct 22, 2025 1.1k views
5:01

SERP Analysis That Actually Works

To rank on Google, you need to understand what's already ranking. Our SERP analyzer reverse-engineers top results to guide content strategy.

Week 3 • Oct 15, 2025 834 views
3:58

Queue System for Async Agents

Agents take time. Some take minutes, some take hours. The queue system handles async execution, retries, and failures without blocking the UI.

Week 2 • Oct 8, 2025 692 views
4:12

Agent Logging and Debugging

When agents fail, you need to know why. Our logging system captures every agent run, tool call, and error for debugging and improvement.

Week 1 • Oct 1, 2025 547 views

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